Minnesota Farmers' Market Association 

Thank you for attending our 2017 Annual Conference!

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2017 MFMA Spring Conference and Annual Meeting
Monticello Community Center
Tuesday, March 21, from 8 a.m. - 4 p.m.

Join us for the MFMA Spring Conference and Annual Meeting in Monticello, MN! This event is one of the key ways we build community with our members and partners, and each year we feature workshops that offer in-depth insight, opportunities for networking, exciting keynote, and closing speakers and delicious locally sourced food all day long. 

We are proud to bring together a vibrant audience of farmers, food producers, market managers, community leaders, and consumers each year. In addition to our workshops, you can schedule a private food licensing session with one of our experts to answer your questions specific to your product and markets during the conference. Image result for locally laid

Our keynote speaker this year is Lucie Amundsen of the Locally Laid Egg Company in rural Wrenshall, south of Duluth.  Hear her tips on finding success in the ever-changing local foods marketplace and learn the power of earned media. 

Our closing speaker is Lauren Mehler Pradhan, the Director and General Manager of Grow North MN.  Lauren is passionate about changing the way food is grown, made and the impact individuals and start-ups can have in transforming our food system.  

Image result for Lauren Pradhan of Grow North MNPrior to Grow North, Lauren worked for 12 years at General Mills in marketing where she ledImage result for Lauren Pradhan of Grow North MN established brands, business turnarounds, health strategy, and new product development. Lauren is on the board of Share our Strength Minneapolis, an advisor to Midwest Pantry, the New Markets Program for the Dept of Ag and Feast! Local Food Network.

Lauren is a maker herself, with a Minnesota State Fair blue ribbon for her Peach Honey Chutney. 

Conference Schedule

Exact times and content subject to change

8am - 9am  Check-in

9am - 9:45am  Welcome Remarks and Networking Activity, Light Breakfast is Served

9:50am - 10:35am  Workshop 1 - Slogans and Logos 
Minnesota Cup judge and U of M Applied Economics Professor Ward Nefstead leads this fun, hands on workshop where you create a slogan and logo for your business
9:50am - 10:35am  Workshop 2 - Community Fundraising and Sponsorships for Your Market 
Through listening to market managers from across the state and reviewing success stories from across the country, this session offers new ideas on increasing community support for new market programs and long-term sustainability. Presented by Karen Wingard of the City of Elk River Farmers Market.
9:50am - 10:35am  Workshop 3 - Market Fundamentals 
This session will go over Farmers' Market building blocks like governance, bylaws, taxes, laws - and the resources to access when you have questions. Presented by MFMA's Jesse Davis. 
10:35am - 10:45am  AgStar, Sai Thao

10:45am - 12:00pm  Keynote Speaker, Lucie Amundsen of Locally Laid Egg Co. 

12pm - 1:30pm  Lunch, Annual Meeting for MFMA Members, Good Food Access Fund Grants announcement by Ashely Bress,   and Networking Activity

1:30pm - 2:20pm  Workshop 4 - Effective Social Media and Marketing
MFMA's Communications Coordinator Nikki Warner will teach the basics and beyond of Facebook, Instagram, Twitter and Google. Get tips on effective photography, storytelling, posting and sharing strategies that can dramatically increase traffic and awareness of your business or farmers' market.
1:30pm - 2:20pm  Workshop 5 - Utilizing Market Bucks, Power of Produce and Minnesota Grown 

This breakout will focus on three different farmers' market programs: The Market Bucks SNAP incentive, The Power of Produce grant administered by U of M Extension, and the benefits and ROI of Minnesota Grown membership. Find out how these programs can work for your market, and make a positive impact on your bottom line. A great workshop for market staff and vendors alike. 

1:30pm - 2:20pm  Workshop 6 - Ask a Manager 
This panel discussion format will allow managers from across the state to share their experience on several topics - then the floor is open for your questions and discussion!
2:20pm - 2:45pm  Snack Break, SWAG SWAP, Networking Activity

2:50pm - 4:00pm Farmers Market Survey Review, MN Grown Survey Project Announcement and Closing Keynote Speaker, Lauren M. Pradhan of Grown North MN

Thanks to our sponsors! 


              

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 9800 155th Street East, Nerstrand MN 55053 // (507) 664-9446 // info@mfma.org 

"MFMA provides services, programs and leadership that support and promote farmers' markets across Minnesota."

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